Company Philosophy

Acquired Tastes Rafting was founded by Chuck Huggs in 1986 and is still under the original ownership. We have built our business by doing high quality rafting trips on the Arkansas River. We believe that satisfied customers are our best source of advertising and the best way to satisfy customers is to provide quality trips.

We want our guides to make each trip a special experience for our customers. We believe that quality service should be a part of all aspects of a customer’s trip, including the reservation process, check-in, guide performance, lunch, and end of day sales. All of our employees need to be aware that they are representatives of the company both on and off the river and that customers judge our company by how well you do your job. Whatever job you do, we want you to be committed to making positive contributions to the company rather than just putting in time.

We have a great group of guides working for us and it is important that we bring people into the company who will share our commitment to excellence. Many of our guides return year after year because they are committed to helping us have the best rafting company possible and enjoy the challenges and rewards of the job.

If you have any questions about our guide-training program or about our company, feel free to email me at atraft@gmail.com or call me at 303-443-4120.

Chuck Huggs, Acquired Tastes Rafting